Module 4a: Differentiate your Business - The Mindful Entrepreneur

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Module 4a | Differentiate Your Business: Stand Out From the Crowd

Lesson Description

Hi and welcome to Module 4 of the Growth System.

To achieve your vision, you’ll need to influence your target market to engage with you and your products or services.

That requires you to differentiate your business – and that’s what Module 3 is all about.

To help you create your differentiation strategy, we'll explore:

1. What differentiation is;

2. Why it’s essential to your growth; and

3. How to differentiate your business to stand out from the crowd.

To begin the process, please watch the above video and complete the tasks below. And let me know via the email to your right if you have any questions along the way.

Good luck! Joel.

Action Steps

Consider the needs of your target market customers and write them in your Strategic Growth Plan template.
Then underline the ‘driving’ needs – the ones that are most critical to their purchase decision.
Decide which 1-2 ‘driving’ needs can you meet better than others to differentiate your business.
Consider what tangible evidence you can provide to justify your claims.
Write your differentiators (and evidence) into your Strategic Growth Plan template.
Review your 1-2 most critical differentiators and capture them in a short, catchy brand promise in your Strategic Growth Plan template.